Water consumption is essentially consumption of carbon, infrastructure materials and chemicals so we support the need to reduce demand as part of the solution to droughts rather than exclusively looking to supply side solutions. There is evidence that most non-household customers support this, although many often prefer prevention to cure when it comes to resilience, and water providers should be cautious about placing too much expectation on customer behaviour change – which we ultimately cannot guarantee.   There is no mention of other options that can be considered, such as water trading between UK regions, and why these have not been included.